Money is anagent of values.
The dollar represents McDonalds, Coca-Cola and American values. Russia and Iran are amongst the countries that have found reliance on dollar-backed commodities problematic. That is why some countries now trade in Chinese Yuan, and why alternative currencies rise where BRICS countries can unite with greater trust. CCEG has conducted years of research and experimentation.
A currency can be weaponized to articulate a particular set of values.
Programmable money carries ideology
Digital currency is programmable money — values can be integrated directly into its operational use. We predicted the Trump coin early on. We all know about Bitcoin, although people don't fully understand that it now has institutional support like gold. You don't have to understand how a 'Ku Klux coin' works, but you instinctively know whether you want to get paid in it — you will need a community who would accept it, otherwise it's worthless to you.
Values of giver and receiver must align.
One currency, two kinds of value
Years of research led to a two-token currency — and to the idea of Total Value.
Financial value
Hard, tangible, financial value — the money everyone already understands.
p/ePrice Earnings RatioNon-financial value
Soft, intangible, non-financial value — the value everyone feels.
s/eSocial Earnings Ratio®From first ICO to impact currencies
We are now pioneering, in real life, the application of our impact currencies — whose value is index-linked to the social impact they create for the brand, whether organisation, project, process or even people.