Guest Lecture: Global Food Trends
Guest Lecture: Knowledge & Insight - Global Food Trends
Find out how companies like Waitrose, Nestle and Costa keep one step ahead in the FMCG market.
by Charles Banks
Director, TheFoodPeople
Northampton Business School The University of Northampton
Tuesday, 12 November 2013 from 18:00 to 20:00 (GMT)
To register, visit: http://www.eventbrite.co.uk/event/8776499747
Guest Lecture: Brand Repositioning
Guest Lecture: Brand Repositioning Across Cultures - A market repositioning tale, by Jermey Rockett, Marketing Director, Gonzalez Byass UK
What is Sherry? Where does it comes from, how is it made and why it is special.
What was wrong with sherry? The market/industry problem faced 10 years ago, who was drinking it, where and how they were drinking it.
What did we do as an industry and specifically for Tio Pepe, to change the image of Sherry.
What has changed? Who is drinking it now, where and how are they drinking it.
Northampton Business School The University of Northampton
Thursday, 21 November 2013 from 18:00 to 20:00 (GMT)
To register, visit: https://www.eventbrite.co.uk/e/brand-repositioning-across-cultures-tickets-8776598041