Guest Lecture: Global Food Trends

Guest Lecture: Knowledge & Insight - Global Food Trends

 

Find out how companies like Waitrose, Nestle and Costa keep one step ahead in the FMCG market.

               

by Charles Banks

Director, TheFoodPeople

 

Northampton Business School The University of Northampton
Tuesday, 12 November 2013 from 18:00 to 20:00 (GMT)

 

To register, visit: http://www.eventbrite.co.uk/event/8776499747

Guest Lecture: Brand Repositioning

Guest Lecture: Brand Repositioning Across Cultures - A market repositioning tale, by Jermey Rockett, Marketing Director, Gonzalez Byass UK

 

What is Sherry? Where does it comes from, how is it made and why it is special.

 

What was wrong with sherry? The market/industry problem faced 10 years ago, who was drinking it, where and how they were drinking it.

 

What did we do as an industry and specifically for Tio Pepe, to change the image of Sherry.

 

What has changed? Who is drinking it now, where and how are they drinking it.

 

Northampton Business School The University of Northampton

Thursday, 21 November 2013 from 18:00 to 20:00 (GMT)

 

To register, visit: https://www.eventbrite.co.uk/e/brand-repositioning-across-cultures-tickets-8776598041

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